Fake news strategy:

vaccination awareness

Year
2019
24th -30th april
World immunization week

Team
Claudia Kim

Deliverables
Photography

(Fake news) strategy
Social engagement
Purpose-advertising
Storytelling
Branding

Many people have a misconception about vaccinations. Fake news floods social media platforms like facebook. This causes parents to not vaccinate their children and force their believes upon them. Thus, teens take to the internet to seek help.

February 2019, Ethan Lindenberger took a stand. He got vaccinated against his mother's wishes and took a stand against the anti-vax community, inspiring many, including us. We want to help kids like Ethan, to speak up against adults and for once, call the shots themselves. 

We made a video to tell the story of a young girl who lost her sister to measles, and made a setting as if it was filmed from a bedroom. She calls upon kids to take fate into their own hands, and offers them tools to get here. 

Title
Vaxfox

WhatsApp Image 2019-03-27 at 17.27.08.jp
WhatsApp Image 2019-03-27 at 17.27.19.jp
WhatsApp Image 2019-03-27 at 17.28.04.jp
best for yourself
best for yourself

forge signatures
forge signatures

your parents are idiots
your parents are idiots

best for yourself
best for yourself

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