Year
2017-2020
Digital and analog
illustration
For as long as I know, I have been drawing. Pokemons, monsters and a whole lot of cats. However, using real-life materials became demotivating for me. Constant erasing, spilling ink on paper, drinking from the paint jar mistaking it for a mug (I still have flashbacks).
That's why my iPad has become a trusty companion. I often have it with me to take notes, make sketches for some weird dungeons and dragons character design and you might have noticed, I really like my timelapses. It helps me improve and follow my progress every step of the way.
Besides that I have recently also opened by own artshop, where people can ask me for personalised commissions.
Title
NN Adleten
Year
2021
Agency
Cheil
The ADletes of NN
The brief
'Er is geen Nederlander zoals jij' is the pay-off at Nationale Nederlanden. I was asked to come up with a PR stunt during the Rotterdam Marathon, of which NN is the proud sponsor. This had to relate to their pay-off.
The idea
We will highjack all of Rotterdam its advertising and give every runner their own AD. On the day of the marathon the city will be filled with personalised motivational messages generated by AI through the runners' information database.
Some digital screens in the city will even respond when the runners walk by, because of the tracker in their 'startbewijs'. Through the NN app you can see where your personal AD can be found.
With the help of an algorithm we will create unique posters for all contestants of the marathon, featuring fun encouragements
On the day of the marathon, contestants will be carrying their 'startbewijs' with them, which have sensors in them. When they walk past a digital billboard, their specific message will be played.
On a map on the website and in the NN app you can find out where your poster is located.
Mockup headline
