The ADletes of NN
'Er is geen Nederlander zoals jij' is the pay-off at Nationale Nederlanden. I was asked to come up with a PR stunt during the Rotterdam Marathon, of which NN is the proud sponsor, that relates to their pay-off.
We make this happen by highjacking all of Rotterdam its advertising and giving every runner their own AD. On the day of the marathon the city will be filled with personalised motivational messages generated by AI through the runners' information database.
Some digital screens in the city will even respond when the runners walk by, because of the tracker in their 'startbewijs'. Through the NN app you can see where your personal AD can be found.