Title
Meubol

Year
2022

24H Pitch Bol.com - Silver

Client
Bol.com

De meubellijn voor
arme studenten

Brief

Get Bol.com to win students' hearts during the transition from high school to college.

Insight

The new generation of students is incredibly screwed. The inflation is higher than ever, the zero interest loan will disappear and renting student housing is insanely expensive.

Idea

Bol is going to help these poor students out. How? With MeuBOL. The furniture for poor students. With the use of the iconic Bol.com delivery boxes, students can fold their own stylish cardboard furniture. Why buy everything brandnew from IKEA when you can just fold it for free? Way cheaper, and sustainable.

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