Title
Long live longevity

Year
2022

Jongehonden Pitch Fairphone - Silver

Client
Fairphone

You wouldn't replace the queen now would you?

Brief

Come up with an activation for Fairphone that spread the message that people should keep their phone longer.

Insight

People in modern society are constantly focused on having the next best thing. But why change your phone when the current one works perfectly fine?

Idea

To show that your older phone model still works, we're going to use the ultimate icon of longevity to spread the message: Queen Elizabeth. 95 years old and still up and running.

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