Long live longevity
Jongehonden Pitch Fairphone - Silver
You wouldn't replace the queen now would you?
Come up with an activation for Fairphone that spread the message that people should keep their phone longer.
People in modern society are constantly focused on having the next best thing. But why change your phone when the current one works perfectly fine?
To show that your older phone model still works, we're going to use the ultimate icon of longevity to spread the message: Queen Elizabeth. 95 years old and still up and running.