Nina Mispelblom Beyer
RA*W x Maybelline
In the timespan of two days we were tasked with coming up with a campaign for Maybelline New York, for their long-lasting makeup product-line. The biggest challenge in this briefing was the fact that Maybelline didn't have a 'love'-connection with gen-Z.
To connect the products to the target group, we chose the one trait they shared: the desire to make long-lasting impact.