Title
Long-lasting impact

Year
2021

Team
Hannah Sterke
Nina Mispelblom Beyer

 

RA*W x Maybelline
long-lasting impact

In the timespan of two days we were tasked with coming up with a campaign for Maybelline New York, for their long-lasting makeup product-line. The biggest challenge in this briefing was the fact that Maybelline didn't have a 'love'-connection with gen-Z.

 

To connect the products to the target group, we chose the one trait they shared: the desire to make long-lasting impact.

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