The great festival escape
Brief: come up with a festival ticket hunt that is related to Desperados core message of 'We Are The Party'
Insight: a festival is a kind of escapism from your daily (boring) life
With the use of social media, we spread the message that special 'Despo-doors' are hidden all over the country. Behind it? Tickets to your favorite festival. The Desperado doors are recognizable by their golden tequila spirit and if you listen well, you can even hear the festival calling for you.