Er zijn meer mensen
nodig dan je denkt...
Alzheimer is a terrible disease that can render someone helpless.
A consequence of this, is that people suffering from Alzheimer's have to be moved away from their home and loved ones. Alzheimer Nederland enables people with dementia to stay home as long as they can, but they can't achieve that without the help of volunteers.
In this ad placed in the NRC newspaper we wanted to show how many volunteers are needed to let someone with dementia live safely at home for as long as possible. For the ad we found Henk, a real man with Alzheimer's and photographed him in his own home, in his own chair.
This made the ad a reflection of reality.